Willowpottery
willowpottery.com
Willow Pottery Ltd is a UK-based producer of handmade English terracotta plant pots, planters, and garden accessories. The store offers a curated selection of frost-proof pottery pieces including traditional longtons, wall pots, and decorative basketware for indoor and outdoor gardening.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
44
Collections
8
Pages
7
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12262 / 16375
Faster than 25% of stores
Home & Garden Ranking
#200 / 260
Top 77% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.3s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#213 in Home & Garden
Below 58% of stores
92% below average
44 products vs 558 avg
Slower than 77% of Home & Garden stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 366 stores in Home & Garden
92% below average
avg
87% below average
avg
61% below average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 58% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
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About Willowpottery
Willowpottery is a home & garden ecommerce store built on shopify and operating in DK. The store currently offers 44 products organized across 8 collections, making it comparable in size for the home & garden category.
Theme and Design
Willowpottery uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Willowpottery achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Willowpottery has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Willowpottery ranks #213 out of 366 stores we track. This places them in the top 58% of home & garden stores by product catalog size.
Last scanned
Feb 20, 2026
