Wingback
wingback.co.uk
Wingback is a British luxury brand offering handmade leather wallets, mechanical and fountain pens, hip flasks, and travel accessories. Known for timeless craftsmanship and lifetime guarantees, the store emphasizes bespoke personalization and everyday carry products, positioning itself as a premier source for curated gift sets and luxury stationery.
Excellent Performance
This store scores 96/100 on PageSpeed - a top performer! Fast loading times provide a great user experience. Stable layout prevents frustrating content shifts. This level of performance can positively impact conversions and SEO rankings.
Products
175
Collections
116
Pages
70
Blog Posts
55
CommerceRank Score
Overall store health assessment based on 5 key factors
90/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
+37 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
112ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
645ms
Time to First Byte
2.3s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
83% below average
175 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 96/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
83% below average
avg
47% above average
avg
79% above average
avg
4% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Wingback
Wingback is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 175 products organized across 116 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Wingback uses the Prestige theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wingback achieves a performance score of 96/100 on mobile devices. This excellent score puts them among the top-performing stores in our database, indicating fast load times and a great user experience. The store also scores 89/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wingback uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Wingback ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size.
Last scanned
Feb 22, 2026
