Wirefittings
wirefittings.co.uk
Wire Fittings is a UK manufacturer of display stands and retail fittings established in 1961. The company specializes in greeting card display stands, postcard stands, gift wrap stands, and literature racks designed for retail and office use.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
113
Collections
18
Pages
8
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Office Supplies category average (61)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Office Supplies Ranking
#1 / 74
Top 1% in category
Category Avg Performance
61
-24 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.3s
Speed Index
Store Audit
Actionable insights compared to 96 Office Supplies stores
#5 in Office Supplies
Top 5% of stores
85% below average
113 products vs 732 avg
Faster than 99% of Office Supplies stores
PageSpeed score: 37/100
No BNPL options
55% of Office Supplies stores offer PayPal
Category Benchmarks
Compared to 96 stores in Office Supplies
85% below average
avg
85% below average
avg
56% below average
avg
100% below average
avg
Category Intelligence
How Wirefittings compares to other office supplies stores
Insights
- 55% of Office Supplies stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Office Supplies Stores
Other office supplies stores with similar size
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About Wirefittings
Wirefittings is a office supplies ecommerce store built on shopify and operating in AR. The store currently offers 113 products organized across 18 collections, making it comparable in size for the office supplies category.
Theme and Design
Wirefittings uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wirefittings achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wirefittings has not implemented a third-party review platform. Compared to other office supplies stores, 55% of office supplies stores offer paypal
Competitive Positioning
Within the Office Supplies category, Wirefittings ranks #5 out of 96 stores we track. This places them in the top 5% of office supplies stores by product catalog size.
Last scanned
Feb 22, 2026
