Wmgallery
wmgallery.shop
William Morris Gallery Shop is an official gift and homeware retailer offering exclusive products inspired by the world's largest collection of William Morris artwork. The store curates a diverse range of items including fashion and accessories, home décor, books, bath and body products, and crafting materials, with all proceeds supporting the William Morris Gallery's exhibitions and educational programs.
Products
390
+1Collections
51
+1Pages
7
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Gifts & Hampers Ranking
#1 / 868
Top 0% in category
Category Avg Performance
59
-7 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
105ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#3 in Gifts & Hampers
Top 0% of stores
62% below average
390 products vs 1,035 avg
Faster than 100% of Gifts & Hampers stores
PageSpeed score: 52/100
+1 products
Over the past month
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
62% below average
avg
35% below average
avg
82% below average
avg
64% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Feb 2026
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About Wmgallery
Wmgallery is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 390 products organized across 51 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Wmgallery uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 12% of gifts & hampers stores.
Performance Analysis
Based on Google PageSpeed Insights, Wmgallery achieves a performance score of 52/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wmgallery has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Wmgallery ranks #3 out of 1277 stores we track. This places them in the top 0% of gifts & hampers stores by product catalog size. Over the past month, the store has grown its catalog by 1 products.
Last scanned
Feb 23, 2026
