Back to Directory

Wrappiness

shopify

wrappiness.co

Wrappiness is a personalized gift retailer offering curated gift selections tailored to specific recipients (mothers, fathers, partners, friends) and occasions. The store emphasizes unique, joy-inducing gift treasures with promotional bundles and seasonal collections like Mother's Day gifts.

Gifts & Hampers
Bespoke
US / USD
judge.me
Pipe +1
Visit Store

Products

10,085

+459

Collections

362

+10

Pages

73

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

B

81/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11152 / 16375

Faster than 32% of stores

Gifts & Hampers Ranking

#635 / 868

Top 73% in category

Category Avg Performance

59

-8 below avg

Category Avg LCP

1.7s

Faster than avg

51

Performance

97

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.070

Cumulative Layout Shift

INPgood

121ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.4s

First Contentful Paint

TTFBgood

667ms

Time to First Byte

SIpoor

7.3s

Speed Index

Store Audit

Actionable insights compared to 1277 Gifts & Hampers stores

#21 in Gifts & Hampers

Top 2% of stores

874% above average

10,085 products vs 1,035 avg

Slower than 73% of Gifts & Hampers stores

PageSpeed score: 51/100

+459 products

Over the past month

Category Benchmarks

Compared to 1277 stores in Gifts & Hampers

Products10,085 / avg 1,035

874% above average

avg

Collections362 / avg 79

358% above average

avg

Pages73 / avg 39

87% above average

avg

Blog Posts5 / avg 53

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+5%)

Added 459 products last month

Tracking History

9 months

Since Jul 2025

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Aug 2025

10,085 products362 collections73 pages5 blogs

Jul 2025

9,626 products352 collections73 pages5 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Wrappiness

Wrappiness is a gifts & hampers ecommerce store built on shopify and operating in US. The store currently offers 10,085 products organized across 362 collections, making it larger than average for the gifts & hampers category.

Theme and Design

Wrappiness uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Wrappiness achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Wrappiness uses judge.me for customer reviews and offers Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Gifts & Hampers category, Wrappiness ranks #21 out of 1277 stores we track. This places them in the top 2% of gifts & hampers stores by product catalog size. Over the past month, the store has grown its catalog by 459 products.

Last scanned

Feb 18, 2026

Wrappiness | Gifts & Hampers Store Analysis | CommerceRank