Yardarm
yardarm.london
Yardarm is an independent wine, beer, and provisions shop located in Leyton, East London, offering curated selections of wine and craft beer alongside a café bar, deli offerings, and coffee. The store also provides wine tastings, educational WSET courses, hampers, cases, and functions as a community gathering space with a courtyard room and garden.
Products
9
Collections
2
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
34/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7872 / 16375
Faster than 52% of stores
Food & Drink Ranking
#591 / 1334
Top 44% in category
Category Avg Performance
56
+3 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#1326 in Food & Drink
Below 74% of stores
96% below average
9 products vs 235 avg
Faster than 56% of Food & Drink stores
PageSpeed score: 59/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
96% below average
avg
94% below average
avg
83% below average
avg
93% below average
avg
Category Intelligence
How Yardarm compares to other food & drink stores
0%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 74% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Yardarm
Yardarm is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 9 products organized across 2 collections, making it comparable in size for the food & drink category.
Theme and Design
Yardarm uses the Cascade theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Yardarm achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Yardarm has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Yardarm ranks #1326 out of 1794 stores we track. This places them in the top 74% of food & drink stores by product catalog size.
Last scanned
Feb 20, 2026
