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Yellownell

shopify

yellownell.co.uk

Yellow Nell Studios is a handmade art and craft studio offering original mixed media artwork, hand-painted homewares, artisan jewellery, and decorative accessories. The store features collections including rural garden-inspired art, dimensional pieces, brooch pins, and memory boxes, all created by artist Leanne Murrin.

Arts & Crafts
Studio
GB / GBP
Klarna
Visit Store

Products

92

Collections

33

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

53/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Arts & Crafts Ranking

#7 / 708

Top 1% in category

Category Avg Performance

60

+8 above avg

Category Avg LCP

1.8s

68

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

5.5s

Speed Index

Store Audit

Actionable insights compared to 1004 Arts & Crafts stores

#4 in Arts & Crafts

Top 0% of stores

90% below average

92 products vs 948 avg

Faster than 99% of Arts & Crafts stores

PageSpeed score: 68/100

Category Benchmarks

Compared to 1004 stores in Arts & Crafts

Products92 / avg 948

90% below average

avg

Collections33 / avg 50

34% below average

avg

Pages6 / avg 15

60% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How Yellownell compares to other arts & crafts stores

Theme Adoption

4%

of Arts & Crafts stores use this theme

Finance Adoption

10%

of Arts & Crafts stores use Klarna

Insights

  • 65% of Arts & Crafts stores offer PayPal

Theme & Design

Theme Name

Studio

Type

Theme Store

Theme Store ID

1431

Tech Stack

Platform

shopify

Payment / Finance

Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (18% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

92 products33 collections6 pages3 blogs

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About Yellownell

Yellownell is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 92 products organized across 33 collections, making it comparable in size for the arts & crafts category.

Theme and Design

Yellownell uses the Studio theme from the Shopify Theme Store. This theme choice is used by 4% of arts & crafts stores.

Performance Analysis

Based on Google PageSpeed Insights, Yellownell achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Yellownell has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal

Competitive Positioning

Within the Arts & Crafts category, Yellownell ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.

Last scanned

Feb 22, 2026

Yellownell | Arts & Crafts Store Analysis | CommerceRank