Yellownell
yellownell.co.uk
Yellow Nell Studios is a handmade art and craft studio offering original mixed media artwork, hand-painted homewares, artisan jewellery, and decorative accessories. The store features collections including rural garden-inspired art, dimensional pieces, brooch pins, and memory boxes, all created by artist Leanne Murrin.
Products
92
Collections
33
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Arts & Crafts Ranking
#7 / 708
Top 1% in category
Category Avg Performance
60
+8 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#4 in Arts & Crafts
Top 0% of stores
90% below average
92 products vs 948 avg
Faster than 99% of Arts & Crafts stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
90% below average
avg
34% below average
avg
60% below average
avg
91% below average
avg
Category Intelligence
How Yellownell compares to other arts & crafts stores
4%
of Arts & Crafts stores use this theme
10%
of Arts & Crafts stores use Klarna
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Yellownell
Yellownell is a arts & crafts ecommerce store built on shopify and operating in GB. The store currently offers 92 products organized across 33 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Yellownell uses the Studio theme from the Shopify Theme Store. This theme choice is used by 4% of arts & crafts stores.
Performance Analysis
Based on Google PageSpeed Insights, Yellownell achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Yellownell has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Yellownell ranks #4 out of 1004 stores we track. This places them in the top 0% of arts & crafts stores by product catalog size.
Last scanned
Feb 22, 2026
