Yykawaii
yykawaii.com
YY Kawaii is a UK-based retailer of official Japanese anime merchandise and collectibles, including Labubu figures, Pokemon cards, Gashapons, character straps, and custom Decoden phone cases featuring popular anime franchises like Jujutsu Kaisen, Genshin Impact, and Hatsune Miku. They specialize in imported Japanese toys and collectible merchandise with worldwide shipping.
Products
756
Collections
31
Pages
13
Blog Posts
26
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#1278 / 16375
Faster than 92% of stores
Toys & Games Ranking
#25 / 293
Top 9% in category
Category Avg Performance
59
+17 above avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
79ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
334ms
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#127 in Toys & Games
Above average (top 27%)
64% below average
756 products vs 2,106 avg
Faster than 91% of Toys & Games stores
PageSpeed score: 76/100
Category Benchmarks
Compared to 465 stores in Toys & Games
64% below average
avg
62% below average
avg
7% below average
avg
7% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 27% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
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About Yykawaii
Yykawaii is a toys & games ecommerce store built on shopify and operating in US. The store currently offers 756 products organized across 31 collections, making it comparable in size for the toys & games category.
Theme and Design
Yykawaii uses the Colorblock theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Yykawaii achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Yykawaii has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Yykawaii ranks #127 out of 465 stores we track. This places them in the top 27% of toys & games stores by product catalog size.
Last scanned
Feb 20, 2026
