Zafina
zafina.co.uk
Zafina is a UK-based ecommerce store specializing in equestrian and fashion hair accessories, including scrunchies, bun nets, fascinators, headbands, stocks, and decorative stock pins. The store offers both ready-made collections and customization services for creating personalized hair accessory looks.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
99
Collections
17
Pages
4
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewelry & Accessories Ranking
#12 / 514
Top 2% in category
Category Avg Performance
57
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
10.4s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#11 in Jewelry & Accessories
Top 2% of stores
87% below average
99 products vs 770 avg
Faster than 98% of Jewelry & Accessories stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
87% below average
avg
66% below average
avg
76% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Zafina
Zafina is a jewelry & accessories ecommerce store built on shopify and operating in DK. The store currently offers 99 products organized across 17 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Zafina uses the Broadcast theme from the Shopify Theme Store. This theme choice is used by 3% of jewelry & accessories stores.
Performance Analysis
Based on Google PageSpeed Insights, Zafina achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Zafina has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Zafina ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 22, 2026
