Back to Directory

Zellbury

shopify

zellbury.com

ZELLBURY is an online fashion store based in Pakistan offering trendy clothing for men, women, and kids, including eastern wear, casual wear, and formal apparel. The store emphasizes affordable pricing and provides next-day delivery across 50 Pakistani cities.

Fashion & Clothing
Dawn
PK / PKR
judge.me
Visit Store

Performance Needs Attention

This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

7,678

+332

Collections

211

+10

Pages

91

+1

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

68/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 14 points below Fashion & Clothing category average (57)
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#13402 / 16375

Faster than 18% of stores

Fashion & Clothing Ranking

#2436 / 2989

Top 81% in category

Category Avg Performance

57

-14 below avg

Category Avg LCP

1.9s

Slower than avg

43

Performance

84

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPneeds work

315ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

2.7s

First Contentful Paint

TTFBneeds work

835ms

Time to First Byte

SIpoor

11.1s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#69 in Fashion & Clothing

Top 2% of stores

837% above average

7,678 products vs 819 avg

Slower than 81% of Fashion & Clothing stores

PageSpeed score: 43/100

+2,153 products

Over the past 6 months

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products7,678 / avg 819

837% above average

avg

Collections211 / avg 93

127% above average

avg

Pages91 / avg 41

122% above average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How Zellbury compares to other fashion & clothing stores

Review Platform Adoption

9%

of Fashion & Clothing stores use judge.me

Theme Adoption

11%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+39%)

Added 332 products last month

Tracking History

1+ year

Since Mar 2025

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (3 blogs, 91 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Aug 2025

7,678 products211 collections91 pages3 blogs

Jul 2025

7,346 products201 collections90 pages3 blogs

Jun 2025

6,854 products196 collections88 pages3 blogs

May 2025

6,585 products186 collections87 pages3 blogs

Apr 2025

6,088 products183 collections85 pages3 blogs

Mar 2025

5,525 products177 collections83 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Zellbury

Zellbury is a fashion & clothing ecommerce store built on shopify and operating in PK. The store currently offers 7,678 products organized across 211 collections, making it larger than average for the fashion & clothing category.

Theme and Design

Zellbury uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.

Performance Analysis

Based on Google PageSpeed Insights, Zellbury achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Zellbury uses judge.me for customer reviews. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Zellbury ranks #69 out of 4419 stores we track. This places them in the top 2% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has grown its catalog by 2,153 products.

Last scanned

Feb 18, 2026

Zellbury | Fashion & Clothing Store Analysis | CommerceRank