Zerofit
zerofit.co.uk
Zerofit is a Japanese-designed outdoor apparel brand offering high-performance baselayers and leggings engineered for year-round outdoor activities. Their product range includes innovative thermal technologies like Heatrub, IceSkin, and Cold Skin collections designed for hikers, cyclists, golfers, and outdoor enthusiasts.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
74
Collections
55
Pages
66
Blog Posts
329
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.090
Cumulative Layout Shift
106ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
438ms
Time to First Byte
9.8s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
92% below average
74 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
92% below average
avg
64% below average
avg
128% above average
avg
439% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (329 blogs, 66 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Zerofit
Zerofit is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 74 products organized across 55 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Zerofit uses the Streamline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Zerofit achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Zerofit uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Zerofit ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
