Zone3
zone3.com
Zone3 is a performance swim and triathlon equipment brand offering a comprehensive range of products including wetsuits, swimskins, trisuits, tri separates, competition swimwear, goggles, and swim accessories. Built by athletes and designed for training and racing, the store caters to swimmers and triathletes seeking performance-oriented gear for competition and training.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,066
-43Collections
480
-24Pages
540
-138Blog Posts
1,422
+108CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Sports & Outdoors category average (56)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15684 / 16375
Faster than 4% of stores
Sports & Outdoors Ranking
#684 / 716
Top 96% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
801ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#173 in Sports & Outdoors
Top 16% of stores
9% above average
1,066 products vs 976 avg
Slower than 96% of Sports & Outdoors stores
PageSpeed score: 29/100
+5 products
Over the past year
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
9% above average
avg
214% above average
avg
1762% above average
avg
2231% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
1+ year
Since Dec 2024
Larger than 75% of category
Top 16% by catalog size
high
Strong content (1422 blogs, 540 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Jul 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Similar Sports & Outdoors Stores
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About Zone3
Zone3 is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 1,066 products organized across 480 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Zone3 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Zone3 achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Zone3 uses Yotpo for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Zone3 ranks #173 out of 1076 stores we track. This places them in the top 16% of sports & outdoors stores by product catalog size. Over the past year, the store has grown its catalog by 5 products.
Last scanned
Feb 18, 2026
