Category Benchmarks
See benchmarks for any ecommerce category. Compare average products, performance scores, and discover top themes.
Select a category above to see benchmarks and insights.
Frequently Asked Questions
What are ecommerce category benchmarks?
Category benchmarks are average performance metrics for stores within a specific industry vertical. They help you understand how your store compares to others selling similar products, covering metrics like average product count, PageSpeed scores, popular themes, and common tech stack choices.
How should I compare my store to category averages?
Focus on metrics that matter for your business goals. If you have fewer products than average, that may be intentional for a curated store. PageSpeed scores below category average indicate technical opportunities. Use benchmarks as directional guidance, not strict targets.
Why do benchmarks vary so much between categories?
Different product types require different approaches. Fashion stores typically have thousands of SKUs across sizes and colors, while specialty food stores may have under 100 products. Electronics stores often use heavier themes with more features, affecting PageSpeed scores differently than minimalist jewelry stores.
What is a good PageSpeed score for my category?
A good score is one that exceeds your category average. Fashion stores average around 45-55 on mobile, while simpler categories like food & drink often score 60+. Focus on being faster than competitors rather than hitting an arbitrary number.
How often should I check category benchmarks?
Review benchmarks quarterly to track industry trends. Categories evolve as new themes emerge and best practices change. Check after major site updates to see if you have moved relative to competitors.
