100percentpure
100percentpure.com
100% PURE is a beauty and skincare ecommerce store specializing in organic, natural, and cruelty-free cosmetics and skincare products. Their product range includes Fruit Pigmented® makeup, facial cleansers, serums, moisturizers, scrubs, and treatments formulated with natural ingredients like fruits and antioxidants.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
316
Collections
734
Pages
392
Blog Posts
2,030
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-22 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.2s
Largest Contentful Paint
0.040
Cumulative Layout Shift
211ms
Interaction to Next Paint
Additional Metrics
3.0s
First Contentful Paint
541ms
Time to First Byte
17.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
29% below average
316 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
29% below average
avg
1084% above average
avg
1088% above average
avg
3804% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (2030 blogs, 392 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About 100percentpure
100percentpure is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 316 products organized across 734 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
100percentpure uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 100percentpure achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 70/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 100percentpure uses Stamped for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, 100percentpure ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
