120Water
120water.com
120Water is a data management platform purpose-built for water quality and asset compliance. It serves utilities, state agencies, and water systems with solutions for compliance tracking, sampling management, and regulatory reporting.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
14
Collections
2
Pages
0
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
33/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below B2B Ecommerce category average (57)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Add essential pages: About, Contact, FAQ, Shipping & Returns
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14869 / 16375
Faster than 9% of stores
B2B Ecommerce Ranking
#142 / 162
Top 88% in category
Category Avg Performance
57
-21 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 282 B2B Ecommerce stores
#159 in B2B Ecommerce
Below 56% of stores
98% below average
14 products vs 703 avg
Slower than 88% of B2B Ecommerce stores
PageSpeed score: 36/100
Category Benchmarks
Compared to 282 stores in B2B Ecommerce
98% below average
avg
96% below average
avg
100% below average
avg
100% below average
avg
Category Intelligence
How 120Water compares to other b2b ecommerce stores
9%
of B2B Ecommerce stores use Pipe
Insights
- 46% of B2B Ecommerce stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 56% by catalog size
low
Minimal content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About 120Water
120Water is a b2b ecommerce ecommerce store built on Shopify. The store currently offers 14 products organized across 2 collections, making it comparable in size for the b2b ecommerce category.
Theme and Design
120Water uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 120Water achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 120Water has not implemented a third-party review platform and offers Pipe for payment flexibility. Compared to other b2b ecommerce stores, 46% of b2b ecommerce stores offer paypal
Competitive Positioning
Within the B2B Ecommerce category, 120Water ranks #159 out of 282 stores we track. This places them in the top 56% of b2b ecommerce stores by product catalog size.
Last scanned
Feb 25, 2026
