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Pop

15mlab.com

15M Lab is a skincare-focused ecommerce store specializing in serums and other topical beauty products. The brand positions itself on quality and customer satisfaction, offering a 180-day money-back guarantee on all purchases.

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Products

10

Collections

3

Pages

4

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

F

35/100

performance12/25 (Needs work)
catalog5/25 (Minimal)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content8/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Expand product catalog to improve store authority
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#5565 / 16375

Faster than 66% of stores

Beauty & Skincare Ranking

#236 / 859

Top 27% in category

Category Avg Performance

54

+10 above avg

Category Avg LCP

2.1s

64

Performance

88

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#874 in Beauty & Skincare

Below 76% of stores

98% below average

10 products vs 445 avg

Faster than 73% of Beauty & Skincare stores

PageSpeed score: 64/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products10 / avg 445

98% below average

avg

Collections3 / avg 62

95% below average

avg

Pages4 / avg 33

88% below average

avg

Blog Posts3 / avg 52

94% below average

avg

Category Intelligence

How Pop compares to other beauty & skincare stores

Theme Adoption

0%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Pop

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Smaller catalog (bottom 25%)

Top 76% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

10 products3 collections4 pages3 blogs

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About Pop

Pop is a beauty & skincare ecommerce store built on and operating in IT. The store currently offers 10 products organized across 3 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Pop uses the Pop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Pop achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Pop has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Pop ranks #874 out of 1155 stores we track. This places them in the top 76% of beauty & skincare stores by product catalog size.

Last scanned

Feb 24, 2026

Pop | Beauty & Skincare Store Analysis | CommerceRank