17sport
17sport.co.uk
17sport is a UK-based retailer of sports teamwear and equipment, offering branded football kits, personalized team uniforms, and sports merchandise from leading brands including Puma, Adidas, Joma, Stanno, and Umbro. The store caters to clubs, schools, and teams seeking customizable kit solutions alongside ready-made sports apparel and equipment.
Products
1,486
Collections
244
Pages
39
Blog Posts
58
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Fitness Ranking
#4 / 144
Top 3% in category
Category Avg Performance
58
+3 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.040
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
0.7s
First Contentful Paint
402ms
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#1 in Sports & Fitness
Top 0% of stores
132% above average
1,486 products vs 640 avg
Faster than 97% of Sports & Fitness stores
PageSpeed score: 61/100
Category Benchmarks
Compared to 218 stores in Sports & Fitness
132% above average
avg
300% above average
avg
86% above average
avg
142% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
high
Strong content (58 blogs, 39 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About 17sport
17sport is a sports & fitness ecommerce store built on shopify and operating in GB. The store currently offers 1,486 products organized across 244 collections, making it larger than average for the sports & fitness category.
Theme and Design
17sport uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 17sport achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 17sport has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Fitness category, 17sport ranks #1 out of 218 stores we track. This places them in the top 0% of sports & fitness stores by product catalog size.
Last scanned
Feb 22, 2026
