1928
1928.com
1928 Jewelry Company is a vintage-inspired costume jewelry retailer offering affordable women's jewelry including earrings, necklaces, bracelets, brooches, rings, and hair accessories. Founded in 1968 and made in the USA, the brand specializes in timeless, vintage-styled pieces designed for fashion-conscious consumers seeking classic jewelry designs.
Products
4,528
Collections
353
Pages
81
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#38 in Jewellery & Watches
Top 4% of stores
465% above average
4,528 products vs 802 avg
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
465% above average
avg
390% above average
avg
189% above average
avg
78% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (10 blogs, 81 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About 1928
1928 is a jewellery & watches ecommerce store built on Shopify and operating in US. The store currently offers 4,528 products organized across 353 collections, making it larger than average for the jewellery & watches category.
Theme and Design
1928 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, 1928 uses Yotpo for customer reviews and offers PayPal, Affirm for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, 1928 ranks #38 out of 1082 stores we track. This places them in the top 4% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
