Jeffries
jeffries.diamonds
Jeffries Fine Jewellers is a diamond and fine jewellery specialist offering engagement rings, diamond jewellery, wedding rings, and branded accessories from names like Nomination and Clogau, alongside watches from premium brands including Tissot, Seiko, and Citizen.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,079
Collections
98
Pages
42
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12683 / 16375
Faster than 23% of stores
Jewellery & Watches Ranking
#595 / 758
Top 78% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#52 in Jewellery & Watches
Top 5% of stores
284% above average
3,079 products vs 802 avg
Slower than 78% of Jewellery & Watches stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
284% above average
avg
36% above average
avg
50% above average
avg
80% below average
avg
Category Intelligence
How Jeffries compares to other jewellery & watches stores
19%
of Jewellery & Watches stores use Klarna
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Jeffries
Jeffries is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 3,079 products organized across 98 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Jeffries uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jeffries achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 83/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jeffries has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Jeffries ranks #52 out of 1082 stores we track. This places them in the top 5% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
