Impulse - 2026-02-17
207threads.com
207 Threads is an apparel retailer specializing in graphic t-shirts, sweatshirts, and hats featuring Maine-themed designs, outdoor recreation motifs (hiking, fishing, hunting), and novelty prints. The store caters to travelers and locals with location-specific merchandise celebrating Maine destinations and regional culture.
Products
1,834
Collections
171
Pages
61
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3657 / 16375
Faster than 78% of stores
Fashion & Clothing Ranking
#728 / 2989
Top 24% in category
Category Avg Performance
57
+11 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#350 in Fashion & Clothing
Top 8% of stores
124% above average
1,834 products vs 819 avg
Faster than 76% of Fashion & Clothing stores
PageSpeed score: 68/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
124% above average
avg
84% above average
avg
49% above average
avg
56% below average
avg
Category Intelligence
How Impulse - 2026-02-17 compares to other fashion & clothing stores
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 8% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Impulse - 2026-02-17
Impulse - 2026-02-17 is a fashion & clothing ecommerce store built on and operating in ES. The store currently offers 1,834 products organized across 171 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Impulse - 2026-02-17 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Impulse - 2026-02-17 achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Impulse - 2026-02-17 has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Impulse - 2026-02-17 ranks #350 out of 4419 stores we track. This places them in the top 8% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
