Directclothing
directclothing.co.uk
Direct Clothing is a UK-based supplier of bespoke school uniforms, sportswear, and workwear tailored for prestigious schools and businesses. The company offers customized clothing solutions designed to meet the specific requirements of educational institutions and corporate clients.
Products
1,817
Collections
44
Pages
75
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
+6 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
88ms
Interaction to Next Paint
Additional Metrics
0.6s
First Contentful Paint
284ms
Time to First Byte
9.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
122% above average
1,817 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 63/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
122% above average
avg
53% below average
avg
83% above average
avg
91% below average
avg
Category Intelligence
How Directclothing compares to other fashion & clothing stores
6%
of Fashion & Clothing stores use TrustPilot
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Directclothing
Directclothing is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 1,817 products organized across 44 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Directclothing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Directclothing achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Directclothing uses TrustPilot for customer reviews. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Directclothing ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
