Simple
20kandadeadsheep.com
20k and a dead sheep is a Manchester-based independent retailer specializing in zines, books, magazines, and curated print media. The store offers a carefully selected inventory spanning art and design, music, photography, LGBTQIA+ content, Japanese magazines, and rare or second-hand titles, with a strong focus on underground and subcultural publications.
Products
135
Collections
16
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4234 / 16375
Faster than 74% of stores
Books & Stationery Ranking
#89 / 273
Top 33% in category
Category Avg Performance
60
+7 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#183 in Books & Stationery
Above average (top 44%)
94% below average
135 products vs 2,250 avg
Faster than 67% of Books & Stationery stores
PageSpeed score: 67/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
94% below average
avg
83% below average
avg
85% below average
avg
92% below average
avg
Category Intelligence
How Simple compares to other books & stationery stores
0%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
SimpleType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 44% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
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About Simple
Simple is a books & stationery ecommerce store built on and operating in DK. The store currently offers 135 products organized across 16 collections, making it comparable in size for the books & stationery category.
Theme and Design
Simple uses the Simple theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Simple achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Simple has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Simple ranks #183 out of 412 stores we track. This places them in the top 44% of books & stationery stores by product catalog size.
Last scanned
Feb 24, 2026
