Blushandgold
blushandgold.co.uk
Blush and Gold is a London-based boutique stationery studio offering a curated range of planners, journals, and notebooks. Their product line includes 2026 weekly and daily planners, undated planners, wedding planners, baby journals, fitness planners, and accessories, all designed with an emphasis on practicality, beauty, and helping customers capture and organize life's special moments.
Products
133
Collections
73
Pages
63
Blog Posts
82
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8987 / 16375
Faster than 45% of stores
Books & Stationery Ranking
#182 / 273
Top 67% in category
Category Avg Performance
60
-3 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.0s
Largest Contentful Paint
0.010
Cumulative Layout Shift
118ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#184 in Books & Stationery
Above average (top 45%)
94% below average
133 products vs 2,250 avg
Slower than 67% of Books & Stationery stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
94% below average
avg
22% below average
avg
215% above average
avg
110% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 45% by catalog size
high
Strong content (82 blogs, 63 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Blushandgold
Blushandgold is a books & stationery ecommerce store built on Shopify and operating in DE. The store currently offers 133 products organized across 73 collections, making it comparable in size for the books & stationery category.
Theme and Design
Blushandgold uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Blushandgold achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blushandgold uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Blushandgold ranks #184 out of 412 stores we track. This places them in the top 45% of books & stationery stores by product catalog size.
Last scanned
Feb 25, 2026
