Minimal
225customs.com
225 Customs is a grilling gear and apparel brand that designs fun, comfortable clothing and drinkware for barbecue and smoking enthusiasts. Their product line includes unisex t-shirts, long sleeve shirts, hoodies, and branded drinkware featuring custom designs inspired by BBQ culture and outdoor entertaining.
Products
282
Collections
14
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#7271 / 16375
Faster than 56% of stores
Fashion & Clothing Ranking
#1376 / 2989
Top 46% in category
Category Avg Performance
57
+3 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1436 in Fashion & Clothing
Above average (top 32%)
66% below average
282 products vs 819 avg
Faster than 54% of Fashion & Clothing stores
PageSpeed score: 60/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
66% below average
avg
85% below average
avg
85% below average
avg
91% below average
avg
Category Intelligence
How Minimal compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
MinimalType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 32% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Minimal
Minimal is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 282 products organized across 14 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Minimal uses the Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Minimal achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Minimal has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Minimal ranks #1436 out of 4419 stores we track. This places them in the top 32% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
