Cali Clothing
cali-clothing.co.uk
CALI is a British fashion retailer offering premium clothing for both men and women, engineered for quality and fit. The store specializes in a range of apparel including tops, t-shirts, polos, trousers, jeans, sweaters, hoodies, dresses, skirts, jackets, coats, and footwear.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
284
Collections
47
Pages
17
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 29 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-29 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
2.4s
First Contentful Paint
1176ms
Time to First Byte
14.4s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
65% below average
284 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
65% below average
avg
49% below average
avg
59% below average
avg
91% below average
avg
Category Intelligence
How Cali Clothing compares to other fashion & clothing stores
0%
of Fashion & Clothing stores use this theme
6%
of Fashion & Clothing stores use Afterpay
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (17 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Cali Clothing
Cali Clothing is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 284 products organized across 47 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Cali Clothing uses the Dwell theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cali Clothing achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cali Clothing has not implemented a third-party review platform and offers Afterpay for payment flexibility. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Cali Clothing ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 22, 2026
