Atlantic
23rday.com
23rd Day is an environmentally responsible paper goods brand based in Longmont, Colorado that designs and produces greeting cards, notepads, boxed cards, postcards, and paper accessories. Their product range includes occasion-specific greeting cards (birthday, wedding, sympathy, holiday), boxed thank you cards, gift tags, and die-cut postcards.
Products
490
Collections
29
Pages
5
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 64/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4957 / 16375
Faster than 70% of stores
Books & Stationery Ranking
#110 / 273
Top 40% in category
Category Avg Performance
60
+5 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#103 in Books & Stationery
Top 25% of stores
78% below average
490 products vs 2,250 avg
Faster than 60% of Books & Stationery stores
PageSpeed score: 65/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
78% below average
avg
69% below average
avg
75% below average
avg
95% below average
avg
Category Intelligence
How Atlantic compares to other books & stationery stores
0%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
AtlanticType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 25% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
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About Atlantic
Atlantic is a books & stationery ecommerce store built on and operating in DK. The store currently offers 490 products organized across 29 collections, making it comparable in size for the books & stationery category.
Theme and Design
Atlantic uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Atlantic achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 64/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Atlantic has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Atlantic ranks #103 out of 412 stores we track. This places them in the top 25% of books & stationery stores by product catalog size.
Last scanned
Feb 24, 2026
