Back to Directory

Thenaturalpapercompany

shopify

thenaturalpapercompany.com

The Natural Paper Company sells premium handmade and eco-friendly stationery products, including khadi paper, cotton rag paper, watercolour paper, plantable paper, and coordinating envelopes. The store emphasizes sustainable, textured papers suitable for art, crafts, and gift-giving, alongside complementary items like silk ribbons, wax seals, and printing services.

Books & Stationery
Craft
US / USD
TrustPilot
PayPal +1
Visit Store

Products

500

Collections

32

Pages

9

Blog Posts

19

CommerceRank Score

Overall store health assessment based on 5 key factors

A

86/100

performance20/25 (Good)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content14/15 (Rich)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Books & Stationery Ranking

#4 / 273

Top 1% in category

Category Avg Performance

60

+12 above avg

Category Avg LCP

1.9s

Faster than avg

72

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.8s

Largest Contentful Paint

CLSneeds work

0.150

Cumulative Layout Shift

INPgood

113ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 412 Books & Stationery stores

#7 in Books & Stationery

Top 2% of stores

78% below average

500 products vs 2,250 avg

Faster than 99% of Books & Stationery stores

PageSpeed score: 72/100

Category Benchmarks

Compared to 412 stores in Books & Stationery

Products500 / avg 2,250

78% below average

avg

Collections32 / avg 93

66% below average

avg

Pages9 / avg 20

55% below average

avg

Blog Posts19 / avg 39

51% below average

avg

Theme & Design

Theme Name

Craft

Type

Theme Store

Theme Store ID

1368

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

500 products32 collections9 pages19 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Thenaturalpapercompany

Thenaturalpapercompany is a books & stationery ecommerce store built on shopify and operating in US. The store currently offers 500 products organized across 32 collections, making it comparable in size for the books & stationery category.

Theme and Design

Thenaturalpapercompany uses the Craft theme from the Shopify Theme Store. This theme choice is used by 3% of books & stationery stores.

Performance Analysis

Based on Google PageSpeed Insights, Thenaturalpapercompany achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Thenaturalpapercompany uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Books & Stationery category, Thenaturalpapercompany ranks #7 out of 412 stores we track. This places them in the top 2% of books & stationery stores by product catalog size.

Last scanned

Feb 23, 2026

Thenaturalpapercompany | Books & Stationery Store Analysis | CommerceRank