Craft
4-bncgraphics.com
iEcho USA is an industrial equipment manufacturer offering award-winning finishing solutions for businesses, including automatic multi-layer cutting systems, laser die cutting machines (Darwin, LCT series), and laminating tables with accessories.
Products
16
Collections
3
Pages
15
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6049 / 16375
Faster than 63% of stores
Industrial Ranking
#99 / 226
Top 44% in category
Category Avg Performance
59
+4 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 311 Industrial stores
#245 in Industrial
Below 79% of stores
99% below average
16 products vs 1,173 avg
Faster than 56% of Industrial stores
PageSpeed score: 63/100
No BNPL options
51% of Industrial stores offer PayPal
Category Benchmarks
Compared to 311 stores in Industrial
99% below average
avg
96% below average
avg
32% below average
avg
90% below average
avg
Category Intelligence
How Craft compares to other industrial stores
0%
of Industrial stores use this theme
Insights
- 51% of Industrial stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Smaller catalog (bottom 25%)
Top 79% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Industrial Stores
Other industrial stores with similar size
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About Craft
Craft is a industrial ecommerce store built on and operating in CA. The store currently offers 16 products organized across 3 collections, making it comparable in size for the industrial category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other industrial stores, 51% of industrial stores offer paypal
Competitive Positioning
Within the Industrial category, Craft ranks #245 out of 311 stores we track. This places them in the top 79% of industrial stores by product catalog size.
Last scanned
Feb 24, 2026
