Craft Theme Store Examples & Performance Data
Analyzing 1,296 live Shopify stores using Craft
Explore real store examples, performance benchmarks, and design inspiration across general and gifts & hampers stores — ranked #7 most popular theme.
Total Stores
1,296
Avg Products
450
PageSpeed
No data
Theme Details
Craft is designed for artisan and handmade product stores. It emphasizes the story behind products with editorial-style layouts and maker-focused features.
Key Features
Best For
Design Style
Craft celebrates handmade and artisanal products with warm, authentic design elements. The theme features story-driven layouts that highlight maker profiles, process photography, and the human element behind products. Typography is approachable yet refined, and the overall feel is of a curated boutique rather than a mass retailer. Perfect for connecting customers with creators.
Should You Choose Craft?
Decision guide based on store type and requirements
Choose Craft if:
- You sell handmade, artisan, or craft products
- Your brand story and maker identity are selling points
- You want to highlight the human element of your products
- Editorial content about your craft is important
- You're a small batch or independent maker
Consider alternatives if:
- Your products are mass-produced
- You have a large catalog requiring efficient navigation
- Brand story is less important than product specs
- You need advanced filtering and search capabilities
Craft vs Alternatives
Compare with similar themes
| Metric | Craft | Dawn |
|---|---|---|
| Active Stores | 1,296 | 10,711 |
| Avg Performance | — | — |
| Avg Catalog Size | 450 | 798 |
Top Categories
Industries using Craft most
Catalog Size Performance
How Craft performs by store size
Common Tech Stack
Popular integrations with Craft
Migration Trends
Stores switching to/from Craft
Switched to Craft: +5
From: Bespoke, Minimal, Dawn
Switched from Craft: -2
To: Bespoke, Dawn
Top Countries
Where Craft stores are based
Store Growth
Product growth for Craft stores
Based on 1078 stores with historical data
Similar Themes
Themes with similar adoption to Craft
Stores using Craft
Sorted by product count
| # | Store | Category | Products | Collections | Country | Speed | Link |
|---|---|---|---|---|---|---|---|
| 1 | General | 94,691 | 90 | GB | — | ||
| 2 | General | 24,785 | 191 | DE | — | ||
| 3 | General | 17,323 | 207 | GB | — | ||
| 4 | General | 14,845 | 497 | US | — | ||
| 5 | General | 10,905 | 200 | TR | — | ||
| 6 | General | 10,087 | 218 | US | — | ||
| 7 | General | 7,167 | 175 | US | — | ||
| 8 | General | 4,921 | 48 | US | — | ||
| 9 | General | 4,819 | 235 | AU | — | ||
| 10 | Fashion & Clothing | 4,792 | 26 | US | — | ||
| 11 | Arts & Crafts | 4,665 | 134 | GB | — | ||
| 12 | General | 4,371 | 31 | US | — | ||
| 13 | Print & Photo | 3,998 | 85 | US | — | ||
| 14 | General | 3,976 | 276 | CA | — | ||
| 15 | General | 3,966 | 17 | US | — | ||
| 16 | Fashion & Clothing | 3,870 | 89 | US | — | ||
| 17 | Fashion & Clothing | 3,870 | 89 | US | — | ||
| 18 | Jewelry & Accessories | 3,814 | 40 | US | — | ||
| 19 | Gifts & Hampers | 3,626 | 31 | US | — | ||
| 20 | General | 3,465 | 182 | CA | — | ||
| 21 | Tools & DIY | 3,408 | 12 | GB | — | ||
| 22 | General | 3,317 | 265 | US | — | ||
| 23 | General | 3,291 | 14 | ES | — | ||
| 24 | General | 3,113 | 156 | NO | — | ||
| 25 | General | 2,877 | 95 | SG | — | ||
| 26 | Furniture | 2,548 | 78 | NO | — | ||
| 27 | General | 2,369 | 43 | US | — | ||
| 28 | General | 2,338 | 30 | US | — | ||
| 29 | General | 2,313 | 137 | GB | — | ||
| 30 | General | 2,311 | 184 | PL | — | ||
| 31 | Gifts & Hampers | 2,199 | 114 | GB | — | ||
| 32 | General | 2,128 | 28 | US | — | ||
| 33 | General | 2,117 | 66 | BM | — | ||
| 34 | Jewelry & Accessories | 2,113 | 36 | US | — | ||
| 35 | General | 1,988 | 88 | ES | — | ||
| 36 | General | 1,965 | 96 | US | — | ||
| 37 | General | 1,952 | 107 | US | — | ||
| 38 | Gifts & Hampers | 1,860 | 214 | ES | — | ||
| 39 | Homeware | 1,831 | 71 | CA | — | ||
| 40 | General | 1,743 | 64 | US | — | ||
| 41 | General | 1,697 | 80 | IT | — | ||
| 42 | General | 1,697 | 99 | AU | — | ||
| 43 | General | 1,651 | 24 | DE | — | ||
| 44 | General | 1,641 | 58 | CA | — | ||
| 45 | General | 1,638 | 22 | CA | — | ||
| 46 | General | 1,620 | 219 | GB | — | ||
| 47 | Homeware | 1,589 | 72 | US | — | ||
| 48 | Arts & Crafts | 1,560 | 81 | DE | — | ||
| 49 | General | 1,542 | 113 | NO | — | ||
| 50 | General | 1,528 | 180 | HU | — |
Showing 1–50 of 1,105 stores
Common Questions About Craft Theme
How many stores use Craft theme?
Currently, 1,296 Shopify stores are using the Craft theme, making it the #7 most popular Shopify theme. Craft's popularity is strongest among general and gifts & hampers stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.
What is the average performance for Craft?
We're currently collecting performance data for Craft stores. Check back soon for comprehensive benchmark scores including PageSpeed performance, Core Web Vitals (LCP, CLS, INP), and comparison with similar themes.
Which categories use Craft most?
The top categories using Craft are: General, Gifts & Hampers, Fashion & Clothing, Arts & Crafts, and Homeware. With 58% of Craft stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Craft.
Is Craft good for large catalogs?
Craft works well for medium-sized catalogs, with the average store at 450 products. While the theme can handle larger inventories, stores with 1,000+ products should test collection page performance and consider whether advanced filtering apps might be needed. The theme's sweet spot appears to be 100-500 products based on our data.
Where can I see real Craft examples?
Above this FAQ, you'll find 1,296 live Shopify stores currently using Craft. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Craft stores side-by-side, or check our theme detector to analyze any Shopify store's setup.
How does Craft compare to other themes?
Craft's main alternatives include Dawn. See the comparison table above for a direct breakdown of store counts, average performance scores, and typical catalog sizes. The right choice depends on your specific needs - Craft offers flexibility, while alternatives may better suit different use cases like your products are mass-produced.
About the Craft Theme
The Craft theme is one of the most popular Shopify themes, ranking #7 by adoption. It is particularly popular among general and gifts & hampers stores.
Best For
Craft is well-suited for general, gifts & hampers and fashion & clothing stores. The average store using this theme has 450 products, making it versatile for various store sizes.
Comparing Themes
When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Craft compare to others, or browse the theme directory to see what's gaining popularity.
Explore More Themes
Browse other popular Shopify themes: Dawn, Debut, Impulse, Brooklyn, Supply, or view the full theme directory.