Updated 404_2023 Impulse
404sup.com
404 Designs is a water sports brand offering high-performance standup paddleboards (SUP), surfboards, outrigger canoes (OC1/VA'A), and related gear. The brand also produces paddling-specific apparel including race jerseys, hats, t-shirts, and fleece jackets for water sports enthusiasts and competitive athletes.
Products
20
Collections
17
Pages
12
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6050 / 16375
Faster than 63% of stores
Sports & Outdoors Ranking
#234 / 716
Top 33% in category
Category Avg Performance
56
+7 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#806 in Sports & Outdoors
Below 75% of stores
98% below average
20 products vs 976 avg
Faster than 67% of Sports & Outdoors stores
PageSpeed score: 63/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
89% below average
avg
59% below average
avg
93% below average
avg
Category Intelligence
How Updated 404_2023 Impulse compares to other sports & outdoors stores
4%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 75% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Updated 404_2023 Impulse
Updated 404_2023 Impulse is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 20 products organized across 17 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Updated 404_2023 Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of sports & outdoors stores.
Performance Analysis
Based on Google PageSpeed Insights, Updated 404_2023 Impulse achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated 404_2023 Impulse has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Updated 404_2023 Impulse ranks #806 out of 1076 stores we track. This places them in the top 75% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
