Spotlight
amazingwildernessproducts.com
Amazing Wilderness Products sells specialized outdoor gear for camping, backpacking, hiking, and paddling, with a focus on ultralight, multipurpose comfort equipment. The store is known for its flagship products including the Amazing Wilderness Camp Chair and Camp Cot, designed to provide comfort in backcountry environments.
Products
19
Collections
0
Pages
0
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
- Add essential pages: About, Contact, FAQ, Shipping & Returns
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1791 / 16375
Faster than 89% of stores
Sports & Outdoors Ranking
#71 / 716
Top 10% in category
Category Avg Performance
56
+18 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#812 in Sports & Outdoors
Below 75% of stores
98% below average
19 products vs 976 avg
Faster than 90% of Sports & Outdoors stores
PageSpeed score: 74/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
98% below average
avg
100% below average
avg
100% below average
avg
100% below average
avg
Category Intelligence
How Spotlight compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
SpotlightType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 75% by catalog size
low
Minimal content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Spotlight
Spotlight is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 19 products organized across 0 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Spotlight uses the Spotlight theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Spotlight achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Spotlight has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Spotlight ranks #812 out of 1076 stores we track. This places them in the top 75% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
