Pipeline
40lovecourture.com
Ollie & Nel (formerly 40 Love Courture) is a sports merchandise retailer offering phrase towels and cotton hats designed for tennis, pickleball, and golf players. The store provides branded apparel and accessories that celebrate passion for these outdoor sports.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
144
Collections
9
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12826 / 16375
Faster than 22% of stores
Sports & Outdoors Ranking
#548 / 716
Top 77% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#467 in Sports & Outdoors
Above average (top 43%)
85% below average
144 products vs 976 avg
Slower than 77% of Sports & Outdoors stores
PageSpeed score: 46/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
85% below average
avg
94% below average
avg
79% below average
avg
95% below average
avg
Category Intelligence
How Pipeline compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Pipeline
Pipeline is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 144 products organized across 9 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Pipeline uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipeline achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipeline has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Pipeline ranks #467 out of 1076 stores we track. This places them in the top 43% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
