Pipeline Theme Store Examples & Performance Data
Analyzing 947 live Shopify stores using Pipeline
Explore real store examples, performance benchmarks, and design inspiration across general and fashion & clothing stores — ranked #9 most popular theme.
Total Stores
947
Avg Products
531
PageSpeed
No data
Top Categories
Industries using Pipeline most
Catalog Size Performance
How Pipeline performs by store size
Common Tech Stack
Popular integrations with Pipeline
Migration Trends
Stores switching to/from Pipeline
Switched to Pipeline: +3
From: Bespoke, Shapes, Fashionopolism
Switched from Pipeline: -4
To: Bespoke, Dawn, Impulse
Top Countries
Where Pipeline stores are based
Store Growth
Product growth for Pipeline stores
Based on 780 stores with historical data
Similar Themes
Themes with similar adoption to Pipeline
Stores using Pipeline
Sorted by product count
| # | Store | Category | Products | Collections | Country | Speed | Link |
|---|---|---|---|---|---|---|---|
| 1 | Gifts & Hampers | 22,962 | 266 | US | — | ||
| 2 | General | 22,755 | 80 | US | — | ||
| 3 | Music & Merch | 21,609 | 214 | DE | — | ||
| 4 | Sports & Fitness | 18,148 | 131 | GB | — | ||
| 5 | General | 16,159 | 39 | US | — | ||
| 6 | General | 15,417 | 178 | US | — | ||
| 7 | General | 10,967 | 304 | CA | — | ||
| 8 | General | 10,679 | 230 | JP | — | ||
| 9 | Gifts & Hampers | 9,983 | 278 | AU | — | ||
| 10 | General | 8,295 | 838 | US | — | ||
| 11 | General | 8,091 | 247 | DK | — | ||
| 12 | General | 7,674 | 467 | GB | — | ||
| 13 | Beauty & Skincare | 6,888 | 1,362 | US | — | ||
| 14 | General | 6,680 | 334 | US | — | ||
| 15 | General | 5,776 | 275 | US | — | ||
| 16 | General | 4,986 | 708 | GB | — | ||
| 17 | General | 4,402 | 318 | GB | — | ||
| 18 | General | 4,216 | 291 | US | — | ||
| 19 | General | 3,923 | 391 | US | — | ||
| 20 | General | 3,888 | 418 | US | — | ||
| 21 | General | 3,860 | 271 | US | — | ||
| 22 | General | 3,410 | 1,139 | CA | — | ||
| 23 | General | 3,244 | 357 | SG | — | ||
| 24 | Fashion & Clothing | 3,186 | 3,168 | GB | — | ||
| 25 | Toys & Games | 3,025 | 125 | AU | — | ||
| 26 | General | 2,921 | 134 | GB | — | ||
| 27 | General | 2,921 | 134 | GB | — | ||
| 28 | Automotive | 2,865 | 68 | ES | — | ||
| 29 | General | 2,769 | 52 | US | — | ||
| 30 | General | 2,595 | 94 | AU | — | ||
| 31 | Toys & Games | 2,529 | 791 | CA | — | ||
| 32 | General | 2,512 | 13 | US | — | ||
| 33 | General | 2,512 | 13 | JP | — | ||
| 34 | General | 2,446 | 36 | CA | — | ||
| 35 | General | 2,403 | 131 | DK | — | ||
| 36 | General | 2,375 | 151 | CA | — | ||
| 37 | General | 2,370 | 83 | US | — | ||
| 38 | Arts & Crafts | 2,217 | 36 | US | — | ||
| 39 | Arts & Crafts | 2,217 | 36 | GB | — | ||
| 40 | General | 2,149 | 205 | CA | — | ||
| 41 | Food & Drink | 2,141 | 460 | NL | — | ||
| 42 | General | 2,018 | 17 | US | — | ||
| 43 | Fashion & Clothing | 1,940 | 388 | CA | — | ||
| 44 | General | 1,858 | 347 | US | — | ||
| 45 | General | 1,827 | 58 | US | — | ||
| 46 | General | 1,827 | 58 | US | — | ||
| 47 | General | 1,802 | 299 | AU | — | ||
| 48 | General | 1,594 | 3,743 | US | — | ||
| 49 | General | 1,566 | 163 | GB | — | ||
| 50 | General | 1,548 | 229 | GB | — |
Showing 1–50 of 797 stores
Common Questions About Pipeline Theme
How many stores use Pipeline theme?
Currently, 947 Shopify stores are using the Pipeline theme, making it the #9 most popular Shopify theme. Pipeline's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.
What is the average performance for Pipeline?
We're currently collecting performance data for Pipeline stores. Check back soon for comprehensive benchmark scores including PageSpeed performance, Core Web Vitals (LCP, CLS, INP), and comparison with similar themes.
Which categories use Pipeline most?
The top categories using Pipeline are: General, Fashion & Clothing, Beauty & Skincare, Jewellery & Watches, and Food & Drink. With 60% of Pipeline stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Pipeline.
Is Pipeline good for large catalogs?
Yes, Pipeline handles large catalogs well. The average store has 531 products, with 9% of stores managing 1,000+ SKUs. For large catalogs, ensure you're using the theme's built-in filtering, consider lazy loading for collection pages, and test navigation performance with your full product set before launching.
Where can I see real Pipeline examples?
Above this FAQ, you'll find 947 live Shopify stores currently using Pipeline. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Pipeline stores side-by-side, or check our theme detector to analyze any Shopify store's setup.
How does Pipeline compare to other themes?
Compare Pipeline against alternatives using our theme comparison table above, which shows store counts, performance scores, and catalog sizes. You can also use our theme comparison tool for detailed side-by-side analysis of any two themes.
About the Pipeline Theme
The Pipeline theme is one of the most popular Shopify themes, ranking #9 by adoption. It is particularly popular among general and fashion & clothing stores.
Best For
Pipeline is well-suited for general, fashion & clothing and beauty & skincare stores. The average store using this theme has 531 products, making it suitable for larger catalogs.
Comparing Themes
When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Pipeline compare to others, or browse the theme directory to see what's gaining popularity.
Explore More Themes
Browse other popular Shopify themes: Dawn, Debut, Impulse, Brooklyn, Supply, or view the full theme directory.