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40Nine

shopify

40nine.com

40nine.com is a watch and jewelry accessories retailer offering affordable timepieces and fashion accessories under $100. The store curates a collection of popular watch styles across various categories including basic designs, themed collections, and pride-focused options, alongside complementary jewelry items such as bracelets, earrings, necklaces, and yoga accessories.

Jewellery & Watches
Symmetry
FR / USD
PayPal,Zip (Quadpay)
Visit Store

Products

454

Collections

57

Pages

16

Blog Posts

27

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#10063 / 16375

Faster than 39% of stores

Jewellery & Watches Ranking

#470 / 758

Top 62% in category

Category Avg Performance

57

-3 below avg

Category Avg LCP

1.8s

Slower than avg

54

Performance

86

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

81ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.6s

First Contentful Paint

TTFBneeds work

806ms

Time to First Byte

SIneeds work

5.1s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#285 in Jewellery & Watches

Above average (top 26%)

43% below average

454 products vs 802 avg

Slower than 62% of Jewellery & Watches stores

PageSpeed score: 54/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products454 / avg 802

43% below average

avg

Collections57 / avg 72

21% below average

avg

Pages16 / avg 28

43% below average

avg

Blog Posts27 / avg 46

41% below average

avg

Category Intelligence

How 40Nine compares to other jewellery & watches stores

Theme Adoption

0%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Symmetry

Type

Theme Store

Tech Stack

Platform

shopify

Payment / Finance

PayPal,Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 26% by catalog size

Content Investment

low

Basic content (16 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

454 products57 collections16 pages27 blogs

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About 40Nine

40Nine is a jewellery & watches ecommerce store built on shopify and operating in FR. The store currently offers 454 products organized across 57 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

40Nine uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, 40Nine achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, 40Nine has not implemented a third-party review platform and offers PayPal,Zip (Quadpay) for payment flexibility. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, 40Nine ranks #285 out of 1082 stores we track. This places them in the top 26% of jewellery & watches stores by product catalog size.

Last scanned

40Nine | Jewellery & Watches Store Analysis | CommerceRank