Longmire
longmire.co.uk
Longmire is a British luxury jeweler established in the late 1970s, renowned for its extensive collection of designer cufflinks crafted from fine materials including 18k gold, gemstones, and hand-enameled pieces. The store offers cufflinks, dress sets, and shirt studs in various precious metal options, positioning itself as the world's largest and most diverse cufflink specialist.
Products
450
Collections
40
Pages
11
Blog Posts
15
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#1275 / 16375
Faster than 92% of stores
Jewellery & Watches Ranking
#47 / 758
Top 6% in category
Category Avg Performance
57
+19 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
2.8s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#289 in Jewellery & Watches
Above average (top 27%)
44% below average
450 products vs 802 avg
Faster than 94% of Jewellery & Watches stores
PageSpeed score: 76/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
44% below average
avg
44% below average
avg
61% below average
avg
67% below average
avg
Category Intelligence
How Longmire compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 27% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Longmire
Longmire is a jewellery & watches ecommerce store built on shopify and operating in US. The store currently offers 450 products organized across 40 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Longmire uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Longmire achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Longmire has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Longmire ranks #289 out of 1082 stores we track. This places them in the top 27% of jewellery & watches stores by product catalog size.
Last scanned
Feb 19, 2026
