4thelement Diving
4thelement-diving.co.uk
A specialist UK retailer of Apeks diving equipment and accessories. The store offers a comprehensive range of diving products including regulators (1st stages, ATX, XTX series), drysuits, fins, masks, harnesses, wings, and technical diving components, positioning itself as the exclusive Apeks distributor in the UK with competitive pricing and fast dispatch.
Products
104
Collections
58
Pages
4
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5043 / 16375
Faster than 69% of stores
Sports & Outdoors Ranking
#189 / 716
Top 26% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#529 in Sports & Outdoors
Above average (top 49%)
89% below average
104 products vs 976 avg
Faster than 74% of Sports & Outdoors stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
89% below average
avg
62% below average
avg
86% below average
avg
77% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 49% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About 4thelement Diving
4thelement Diving is a sports & outdoors ecommerce store built on shopify and operating in DE. The store currently offers 104 products organized across 58 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
4thelement Diving uses the Sunrise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 4thelement Diving achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 83/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 4thelement Diving has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, 4thelement Diving ranks #529 out of 1076 stores we track. This places them in the top 49% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026
