Debut
8eight.co.jp
HACHITEN is a Japanese online fashion retailer specializing in women's clothing and accessories. The store curates collections from multiple in-house brands (Anne number of, Attarana, Omekashi) that emphasize nostalgic designs, everyday wearability, and carefully coordinated styling across a comprehensive range of apparel including outerwear, dresses, bottoms, and accessories.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
102
Collections
21
Pages
4
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
41/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13541 / 16375
Faster than 17% of stores
Fashion & Clothing Ranking
#2465 / 2989
Top 82% in category
Category Avg Performance
57
-14 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2285 in Fashion & Clothing
Below 52% of stores
88% below average
102 products vs 819 avg
Slower than 82% of Fashion & Clothing stores
PageSpeed score: 43/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
88% below average
avg
77% below average
avg
90% below average
avg
88% below average
avg
Category Intelligence
How Debut compares to other fashion & clothing stores
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 52% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
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About Debut
Debut is a fashion & clothing ecommerce store built on and operating in JP. The store currently offers 102 products organized across 21 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Debut uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 70/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, Debut ranks #2285 out of 4419 stores we track. This places them in the top 52% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
