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Vassilisa

shopify

vassilisa.com

VASSILISA is a luxury scarf brand designed in London and made in Italy, offering premium scarves crafted from materials including cashmere blends, modal, silk, and Italian wool. The brand caters to both men and women with collections organized by edition, season, and fabric type, positioning itself as a luxury fashion accessory retailer.

Fashion & Clothing
Bespoke
JP / JPY
PayPal +2
Visit Store

Performance Needs Attention

This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

67

Collections

11

Pages

28

Blog Posts

43

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 20 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#14666 / 16375

Faster than 10% of stores

Fashion & Clothing Ranking

#2666 / 2989

Top 89% in category

Category Avg Performance

57

-20 below avg

Category Avg LCP

1.9s

37

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.4s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2628 in Fashion & Clothing

Below 59% of stores

92% below average

67 products vs 819 avg

Slower than 89% of Fashion & Clothing stores

PageSpeed score: 37/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products67 / avg 819

92% below average

avg

Collections11 / avg 93

88% below average

avg

Pages28 / avg 41

32% below average

avg

Blog Posts43 / avg 32

34% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 59% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

67 products11 collections28 pages43 blogs

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About Vassilisa

Vassilisa is a fashion & clothing ecommerce store built on shopify and operating in JP. The store currently offers 67 products organized across 11 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Vassilisa uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Vassilisa achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Vassilisa has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Vassilisa ranks #2628 out of 4419 stores we track. This places them in the top 59% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Vassilisa | Fashion & Clothing Store Analysis | CommerceRank