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Main | Bold | Nov.2.2021

911lights.com

911Lights.com is a USA-made supplier of emergency and specialty vehicle lighting equipment, including lightbars, sirens, PA systems, dash lights, and beacons designed for emergency vehicles, motorcycles, ATVs, and utility vehicles. The store emphasizes American manufacturing and offers quick-ship options for professional-grade lighting and warning systems.

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Products

173

Collections

52

Pages

24

Blog Posts

6

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#4958 / 16375

Faster than 70% of stores

Automotive Ranking

#119 / 366

Top 33% in category

Category Avg Performance

58

+7 above avg

Category Avg LCP

1.7s

65

Performance

74

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 544 Automotive stores

#257 in Automotive

Above average (top 47%)

96% below average

173 products vs 4,659 avg

Faster than 67% of Automotive stores

PageSpeed score: 65/100

No BNPL options

60% of Automotive stores offer PayPal

Category Benchmarks

Compared to 544 stores in Automotive

Products173 / avg 4,659

96% below average

avg

Collections52 / avg 122

57% below average

avg

Pages24 / avg 25

4% below average

avg

Blog Posts6 / avg 21

71% below average

avg

Category Intelligence

How Main | Bold | Nov.2.2021 compares to other automotive stores

Insights

  • 60% of Automotive stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 47% by catalog size

Content Investment

low

Basic content (24 pages)

Tech Stack Maturity

Basic stack

No review platform (21% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

173 products52 collections24 pages6 blogs

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About Main | Bold | Nov.2.2021

Main | Bold | Nov.2.2021 is a automotive ecommerce store built on and operating in US. The store currently offers 173 products organized across 52 collections, making it comparable in size for the automotive category.

Theme and Design

Main | Bold | Nov.2.2021 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Main | Bold | Nov.2.2021 achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Main | Bold | Nov.2.2021 has not implemented a third-party review platform. Compared to other automotive stores, 60% of automotive stores offer paypal

Competitive Positioning

Within the Automotive category, Main | Bold | Nov.2.2021 ranks #257 out of 544 stores we track. This places them in the top 47% of automotive stores by product catalog size.

Last scanned

Feb 24, 2026

Main | Bold | Nov.2.2021 | Automotive Store Analysis | CommerceRank