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Brooklyn

917pawnshop.com

917 Pawnshop is a licensed pawnbroker and online retailer specializing in estate jewelry, fine gold and silver jewelry, luxury watches, coins, and vintage guitars. They buy and sell pre-owned luxury items and offer instant cash loans against jewelry and precious metals.

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Products

132

Collections

11

Pages

7

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme12/15 (Popular theme)
content10/15 (Good)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#6510 / 16375

Faster than 60% of stores

Jewellery & Watches Ranking

#297 / 758

Top 39% in category

Category Avg Performance

57

+5 above avg

Category Avg LCP

1.8s

62

Performance

87

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#620 in Jewellery & Watches

Below 57% of stores

84% below average

132 products vs 802 avg

Faster than 61% of Jewellery & Watches stores

PageSpeed score: 62/100

No BNPL options

64% of Jewellery & Watches stores offer PayPal

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products132 / avg 802

84% below average

avg

Collections11 / avg 72

85% below average

avg

Pages7 / avg 28

75% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How Brooklyn compares to other jewellery & watches stores

Theme Adoption

0%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Brooklyn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 57% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Early stage

InternationalLegacy Theme

Store Timeline & History

Feb 2026

132 products11 collections7 pages3 blogs

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About Brooklyn

Brooklyn is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 132 products organized across 11 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, Brooklyn ranks #620 out of 1082 stores we track. This places them in the top 57% of jewellery & watches stores by product catalog size.

Last scanned

Feb 24, 2026

Brooklyn | Jewellery & Watches Store Analysis | CommerceRank