Brooklyn
917pawnshop.com
917 Pawnshop is a licensed pawnbroker and online retailer specializing in estate jewelry, fine gold and silver jewelry, luxury watches, coins, and vintage guitars. They buy and sell pre-owned luxury items and offer instant cash loans against jewelry and precious metals.
Products
132
Collections
11
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6510 / 16375
Faster than 60% of stores
Jewellery & Watches Ranking
#297 / 758
Top 39% in category
Category Avg Performance
57
+5 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#620 in Jewellery & Watches
Below 57% of stores
84% below average
132 products vs 802 avg
Faster than 61% of Jewellery & Watches stores
PageSpeed score: 62/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
84% below average
avg
85% below average
avg
75% below average
avg
93% below average
avg
Category Intelligence
How Brooklyn compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Brooklyn
Brooklyn is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 132 products organized across 11 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Brooklyn ranks #620 out of 1082 stores we track. This places them in the top 57% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
