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Brooklyn Theme Store Examples & Performance Data

Analyzing 1,273 live Shopify stores using Brooklyn

Average PageSpeed score: 50/100. Explore real store examples, performance benchmarks, and design inspiration across general and fashion & clothing stores — ranked #6 most popular theme.

Total Stores

1,273

Avg Products

1,121

50

PageSpeed

332 tested

Good: 1Needs Work: 233Poor: 98

Legacy Theme - Migration Recommended

Brooklyn is a legacy 1.0 theme and is no longer supported. We recommend migrating to Dawn, Refresh, or another Online Store 2.0 theme for better performance and security.

Explore Dawn Theme

Theme Details

Brooklyn was a popular free theme known for its modern, hip aesthetic. It's a legacy 1.0 theme that is no longer receiving updates from Shopify.

Developer

Shopify
Official

Released

January 2014

Price

Free

Platform

OS 1.0
Legacy

Key Features

Modern urban design
Header slideshow
Product grid layouts

Best For

Apparel
Small catalogs

Design Style

Urban & Modern

Brooklyn features a modern, urban aesthetic popular with apparel and fashion brands. The design is clean with bold header imagery and grid-based product layouts. While visually appealing, it lacks the flexibility and performance of modern 2.0 themes.

Performance Tips

As a legacy 1.0 theme, Brooklyn's performance is limited by older architecture. Expect scores 10-20 points lower than equivalent 2.0 themes. Consider migrating to Dawn or Refresh for significant performance improvements.

Should You Choose Brooklyn?

Decision guide based on store type and requirements

Choose Brooklyn if:

  • You're already on Brooklyn and migration isn't feasible right now

Consider alternatives if:

  • You're starting a new store
  • Performance and Core Web Vitals matter to you
  • You want modern features like sections everywhere
  • You plan to grow and scale your store

Brooklyn vs Alternatives

Compare with similar themes

MetricBrooklynDawnRefreshImpulse
Active Stores1,2737,3307261,999
Avg Performance50/10063/10065/10056/100
Avg Catalog Size1,121746506852

Catalog Size Performance

How Brooklyn performs by store size

Small (1-100)
903 stores50/100
Medium (101-500)
263 stores51/100
Large (500+)
Best
113 stores57/100

Brooklyn performs best with large (500+) catalogs

Common Tech Stack

Popular integrations with Brooklyn

Review Platforms
judge.me (6%)
Yotpo (3%)
Stamped (2%)
Buy Now, Pay Later
PayPal (65%)
Zip (Quadpay) (7%)
Klarna (4%)

Migration Trends

Stores switching to/from Brooklyn

No recent migrations detected

Store Growth

Product growth for Brooklyn stores

Growing: 0 (0%)Stable: 1052 (100%)Declining: 0 (0%)

Based on 1052 stores with historical data

Stores using Brooklyn

Sorted by product count

#StoreProductsLink
11,093,622
262,155
320,882
415,475
511,804
69,462
78,255
87,192
95,556
105,207
114,358
124,083
134,062
143,725
153,632
163,463
172,632
182,580
192,454
202,262
212,217
221,984
231,957
241,823
251,759
261,672
271,664
281,533
291,517
301,495
311,425
321,422
331,420
341,365
351,328
361,307
371,304
381,285
391,233
401,130
411,130
421,127
431,123
441,115
451,073
461,000
47976
48971
49965
50959

Showing 150 of 1,279 stores

...

Common Questions About Brooklyn Theme

How many stores use Brooklyn theme?

Currently, 1,273 Shopify stores are using the Brooklyn theme, making it the #6 most popular Shopify theme. Brooklyn's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.

What is the average performance for Brooklyn?

Based on 332 tested stores, the average PageSpeed performance score for Brooklyn is 50/100. This moderate score indicates performance varies based on implementation. Our data shows well-optimized Brooklyn stores can achieve scores of 70+, while those with unoptimized images or excessive apps may drop below 40. Focus on image compression, limit apps to essentials, and consider lazy loading for off-screen content.

Which categories use Brooklyn most?

The top categories using Brooklyn are: General, Fashion & Clothing, Food & Drink, Gifts & Hampers, and Arts & Crafts. With 67% of Brooklyn stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Brooklyn.

Is Brooklyn good for large catalogs?

Yes, Brooklyn handles large catalogs well. The average store has 1,121 products, with 4% of stores managing 1,000+ SKUs. For large catalogs, ensure you're using the theme's built-in filtering, consider lazy loading for collection pages, and test navigation performance with your full product set before launching.

Where can I see real Brooklyn examples?

Above this FAQ, you'll find 1,273 live Shopify stores currently using Brooklyn. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Brooklyn stores side-by-side, or check our theme detector to analyze any Shopify store's setup.

How does Brooklyn compare to other themes?

Brooklyn's main alternatives include Dawn, Refresh, Impulse. See the comparison table above for a direct breakdown of store counts, average performance scores, and typical catalog sizes. The right choice depends on your specific needs - Brooklyn offers flexibility, while alternatives may better suit different use cases like you're starting a new store.

About the Brooklyn Theme

The Brooklyn theme is one of the most popular Shopify themes, ranking #6 by adoption. It is particularly popular among general and fashion & clothing stores.

Performance

Based on our analysis of 332 stores using Brooklyn, the average PageSpeed performance score is 50/100. This moderate score suggests the theme provides a reasonable foundation, though individual store optimization will affect results.

Best For

Brooklyn is well-suited for general, fashion & clothing and food & drink stores. The average store using this theme has 1,121 products, making it suitable for larger catalogs.

Comparing Themes

When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Brooklyn compare to others, or browse the theme directory to see what's gaining popularity.

Explore More Themes

Browse other popular Shopify themes: Dawn, Debut, Impulse, Minimal, Supply, or view the full theme directory.

Brooklyn Theme Examples & Performance (1273 Stores) | CommerceRank