All Themes
Theme Store • #4 Most Popular

Brooklyn Theme Store Examples & Performance Data

Analyzing 1,965 live Shopify stores using Brooklyn

Explore real store examples, performance benchmarks, and design inspiration across general and fashion & clothing stores — ranked #4 most popular theme.

Total Stores

1,965

Avg Products

924

PageSpeed

No data

Legacy Theme - Migration Recommended

Brooklyn is a legacy 1.0 theme and is no longer supported. We recommend migrating to Dawn, Refresh, or another Online Store 2.0 theme for better performance and security.

Explore Dawn Theme

Theme Details

Brooklyn was a popular free theme known for its modern, hip aesthetic. It's a legacy 1.0 theme that is no longer receiving updates from Shopify.

Developer

Shopify
Official

Released

January 2014

Price

Free

Platform

OS 1.0
Legacy

Key Features

Modern urban design
Header slideshow
Product grid layouts

Best For

Apparel
Small catalogs

Design Style

Urban & Modern

Brooklyn features a modern, urban aesthetic popular with apparel and fashion brands. The design is clean with bold header imagery and grid-based product layouts. While visually appealing, it lacks the flexibility and performance of modern 2.0 themes.

Should You Choose Brooklyn?

Decision guide based on store type and requirements

Choose Brooklyn if:

  • You're already on Brooklyn and migration isn't feasible right now

Consider alternatives if:

  • You're starting a new store
  • Performance and Core Web Vitals matter to you
  • You want modern features like sections everywhere
  • You plan to grow and scale your store

Brooklyn vs Alternatives

Compare with similar themes

MetricBrooklynDawnImpulse
Active Stores1,96510,7112,993
Avg Performance
Avg Catalog Size924798959

Catalog Size Performance

How Brooklyn performs by store size

Small (1-100)
1131 stores
Medium (101-500)
350 stores
Large (500+)
150 stores

Common Tech Stack

Popular integrations with Brooklyn

Review Platforms
judge.me (7%)
Yotpo (3%)
Stamped (2%)
Buy Now, Pay Later
PayPal (71%)
Zip (Quadpay) (8%)
Klarna (5%)

Migration Trends

Stores switching to/from Brooklyn

Net Change
-2

Switched to Brooklyn: +1

From: Bespoke

Switched from Brooklyn: -3

To: Bespoke, Dawn, Prestige

Store Growth

Product growth for Brooklyn stores

Growing: 0 (0%)Stable: 1568 (100%)Declining: 1 (0%)

Based on 1569 stores with historical data

Similar Themes

Themes with similar adoption to Brooklyn

Stores using Brooklyn

Sorted by product count

#StoreProductsLink
11,070,854
262,155
320,882
415,644
511,993
69,462
78,255
87,189
96,733
105,600
115,207
125,011
134,399
144,135
154,083
164,062
173,632
183,516
193,464
203,143
213,141
222,767
232,744
242,705
252,608
262,578
272,567
282,454
292,310
302,289
312,270
322,223
332,200
342,096
352,084
362,018
371,767
381,759
391,674
401,672
411,581
421,550
431,533
441,517
451,508
461,495
471,434
481,428
491,417
501,395

Showing 150 of 1,631 stores

...

Common Questions About Brooklyn Theme

How many stores use Brooklyn theme?

Currently, 1,965 Shopify stores are using the Brooklyn theme, making it the #4 most popular Shopify theme. Brooklyn's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.

What is the average performance for Brooklyn?

We're currently collecting performance data for Brooklyn stores. Check back soon for comprehensive benchmark scores including PageSpeed performance, Core Web Vitals (LCP, CLS, INP), and comparison with similar themes.

Which categories use Brooklyn most?

The top categories using Brooklyn are: General, Fashion & Clothing, Food & Drink, Gifts & Hampers, and Arts & Crafts. With 61% of Brooklyn stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Brooklyn.

Is Brooklyn good for large catalogs?

Yes, Brooklyn handles large catalogs well. The average store has 924 products, with 4% of stores managing 1,000+ SKUs. For large catalogs, ensure you're using the theme's built-in filtering, consider lazy loading for collection pages, and test navigation performance with your full product set before launching.

Where can I see real Brooklyn examples?

Above this FAQ, you'll find 1,965 live Shopify stores currently using Brooklyn. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Brooklyn stores side-by-side, or check our theme detector to analyze any Shopify store's setup.

How does Brooklyn compare to other themes?

Brooklyn's main alternatives include Dawn, Impulse. See the comparison table above for a direct breakdown of store counts, average performance scores, and typical catalog sizes. The right choice depends on your specific needs - Brooklyn offers flexibility, while alternatives may better suit different use cases like you're starting a new store.

About the Brooklyn Theme

The Brooklyn theme is one of the most popular Shopify themes, ranking #4 by adoption. It is particularly popular among general and fashion & clothing stores.

Best For

Brooklyn is well-suited for general, fashion & clothing and food & drink stores. The average store using this theme has 924 products, making it suitable for larger catalogs.

Comparing Themes

When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Brooklyn compare to others, or browse the theme directory to see what's gaining popularity.

Explore More Themes

Browse other popular Shopify themes: Dawn, Debut, Impulse, Supply, Symmetry, or view the full theme directory.