Brooklyn
963.city
963.City is a digital art marketplace and metaverse expo platform that blends traditional cubism art with artificial intelligence to create limited edition digital artworks and NFTs. The store offers virtual galleries, avatar collections, handmade products, print items, and lifestyle goods including canvas shoes, home furnishings, and kitchen items.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
182
Collections
17
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Arts & Crafts category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15387 / 16375
Faster than 6% of stores
Arts & Crafts Ranking
#688 / 708
Top 97% in category
Category Avg Performance
60
-28 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#429 in Arts & Crafts
Above average (top 43%)
81% below average
182 products vs 948 avg
Slower than 97% of Arts & Crafts stores
PageSpeed score: 32/100
No BNPL options
65% of Arts & Crafts stores offer PayPal
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
81% below average
avg
66% below average
avg
27% below average
avg
91% below average
avg
Category Intelligence
How Brooklyn compares to other arts & crafts stores
0%
of Arts & Crafts stores use this theme
Insights
- 65% of Arts & Crafts stores offer PayPal
Theme & Design
Theme Name
BrooklynType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
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About Brooklyn
Brooklyn is a arts & crafts ecommerce store built on and operating in CA. The store currently offers 182 products organized across 17 collections, making it comparable in size for the arts & crafts category.
Theme and Design
Brooklyn uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Brooklyn achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Brooklyn has not implemented a third-party review platform. Compared to other arts & crafts stores, 65% of arts & crafts stores offer paypal
Competitive Positioning
Within the Arts & Crafts category, Brooklyn ranks #429 out of 1004 stores we track. This places them in the top 43% of arts & crafts stores by product catalog size.
Last scanned
Feb 24, 2026
