Impulse
aboutbabyshop.com
About Baby Shop is a specialty retailer offering organic and luxury baby clothing and accessories for newborns and toddlers, including rompers, sweatshirts, pants, and unisex apparel sourced from South Korea and the U.S. The store curates popular baby fashion items positioned as ideal baby shower gifts and everyday wear.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
183
Collections
57
Pages
4
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12472 / 16375
Faster than 24% of stores
Baby & Kids Ranking
#308 / 402
Top 77% in category
Category Avg Performance
56
-9 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#215 in Baby & Kids
Above average (top 37%)
70% below average
183 products vs 612 avg
Slower than 77% of Baby & Kids stores
PageSpeed score: 47/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
70% below average
avg
40% below average
avg
79% below average
avg
48% below average
avg
Category Intelligence
How Impulse compares to other baby & kids stores
5%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 37% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Impulse
Impulse is a baby & kids ecommerce store built on and operating in SE. The store currently offers 183 products organized across 57 collections, making it comparable in size for the baby & kids category.
Theme and Design
Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Impulse achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Impulse has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Impulse ranks #215 out of 575 stores we track. This places them in the top 37% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
