Impulse
babyjogger.co.nz
Baby Jogger NZ is an official retailer of Baby Jogger strollers, car seats, and baby accessories. The store offers a comprehensive range of award-winning products including single and double strollers, all-terrain models, car seat capsules, bassinets, and related accessories designed for families with infants and young children.
Products
177
Collections
46
Pages
20
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2909 / 16375
Faster than 82% of stores
Baby & Kids Ranking
#48 / 402
Top 12% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
0.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
81ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#219 in Baby & Kids
Above average (top 38%)
71% below average
177 products vs 612 avg
Faster than 88% of Baby & Kids stores
PageSpeed score: 70/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
71% below average
avg
52% below average
avg
5% above average
avg
91% below average
avg
Category Intelligence
How Impulse compares to other baby & kids stores
5%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Impulse
Impulse is a baby & kids ecommerce store built on and operating in NZ. The store currently offers 177 products organized across 46 collections, making it comparable in size for the baby & kids category.
Theme and Design
Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Impulse achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Impulse has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Impulse ranks #219 out of 575 stores we track. This places them in the top 38% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
