Debut
aboutfaceonline.com.au
About Face Online is a one-stop salon supplies retailer offering professional beauty products including disposables, hair removal and waxing supplies, eyelash and eyebrow treatments, facial care products, manicure and pedicure supplies, salon hygiene items, salon linens, and beauty implements for salon professionals and beauty enthusiasts.
Products
1,239
Collections
220
Pages
5
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
71/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#1950 / 16375
Faster than 88% of stores
Beauty & Cosmetics Ranking
#50 / 403
Top 12% in category
Category Avg Performance
56
+17 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#33 in Beauty & Cosmetics
Top 6% of stores
293% above average
1,239 products vs 315 avg
Faster than 88% of Beauty & Cosmetics stores
PageSpeed score: 73/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
293% above average
avg
323% above average
avg
74% below average
avg
85% below average
avg
Category Intelligence
How Debut compares to other beauty & cosmetics stores
12%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 6% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Debut
Debut is a beauty & cosmetics ecommerce store built on and operating in FR. The store currently offers 1,239 products organized across 220 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Debut ranks #33 out of 572 stores we track. This places them in the top 6% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
