Debut Theme Store Examples & Performance Data
Analyzing 8,928 live Shopify stores using Debut
Explore real store examples, performance benchmarks, and design inspiration across general and fashion & clothing stores — ranked #2 most popular theme.
Total Stores
8,928
Avg Products
432
PageSpeed
No data
Legacy Theme - Migration Recommended
Debut is a legacy 1.0 theme and is no longer supported. We recommend migrating to Dawn or another Online Store 2.0 theme for better performance, security, and access to new Shopify features.
Theme Details
Debut was Shopify's default free theme before Dawn. While it served many stores well, it's built on the older Online Store 1.0 architecture and is no longer receiving updates.
Key Features
Best For
Design Style
Debut offers a traditional ecommerce layout with a familiar shopping experience. The design is clean but conventional, featuring standard header navigation, sidebar filtering, and straightforward product grids. While functional, it lacks the modern polish and flexible sections of newer themes.
Should You Choose Debut?
Decision guide based on store type and requirements
Choose Debut if:
- You're already using Debut and your store is performing well
- You have a very simple store with minimal customization needs
Consider alternatives if:
- You're starting a new store (choose Dawn or another 2.0 theme instead)
- You want modern features like sections everywhere and app blocks
- Performance and Core Web Vitals scores matter to you
- You plan to grow your store significantly
Debut vs Alternatives
Compare with similar themes
| Metric | Debut | Dawn |
|---|---|---|
| Active Stores | 8,928 | 10,717 |
| Avg Performance | — | — |
| Avg Catalog Size | 432 | 797 |
Top Categories
Industries using Debut most
Catalog Size Performance
How Debut performs by store size
Common Tech Stack
Popular integrations with Debut
Migration Trends
Stores switching to/from Debut
Switched to Debut: +2
From: Dawn, Bespoke
Switched from Debut: -12
To: Bespoke, Dawn, Taste
Top Countries
Where Debut stores are based
Store Growth
Product growth for Debut stores
Based on 7360 stores with historical data
Similar Themes
Themes with similar adoption to Debut
Stores using Debut
Sorted by product count
| # | Store | Category | Products | Collections | Country | Speed | Link |
|---|---|---|---|---|---|---|---|
| 1 | General | 227,969 | 3 | US | — | ||
| 2 | General | 203,747 | 6 | US | — | ||
| 3 | General | 118,981 | 9 | US | — | ||
| 4 | Automotive | 88,357 | 416 | GB | — | ||
| 5 | General | 84,751 | 745 | US | — | ||
| 6 | General | 84,751 | 745 | US | — | ||
| 7 | General | 78,056 | 14 | LT | — | ||
| 8 | General | 51,837 | 17 | US | — | ||
| 9 | Automotive | 50,324 | 798 | AU | — | ||
| 10 | Toys & Games | 34,909 | 303 | GB | — | ||
| 11 | General | 33,223 | 85 | RS | — | ||
| 12 | General | 31,574 | 35 | US | — | ||
| 13 | General | 29,537 | 1,700 | US | — | ||
| 14 | General | 27,881 | 236 | US | — | ||
| 15 | General | 26,282 | 6 | US | — | ||
| 16 | General | 22,023 | 1 | CA | — | ||
| 17 | General | 20,268 | 254 | FR | — | ||
| 18 | Automotive | 19,012 | 62 | GB | — | ||
| 19 | General | 18,708 | 238 | GB | — | ||
| 20 | General | 18,416 | 52 | GB | — | ||
| 21 | General | 18,227 | 268 | GB | — | ||
| 22 | General | 17,032 | 752 | GB | — | ||
| 23 | Automotive | 16,447 | 11 | CA | — | ||
| 24 | Music & Merch | 16,016 | 71 | RO | — | ||
| 25 | General | 14,703 | 133 | CH | — | ||
| 26 | Arts & Crafts | 14,365 | 281 | US | — | ||
| 27 | General | 13,910 | 71 | GB | — | ||
| 28 | Lingerie | 13,686 | 169 | US | — | ||
| 29 | General | 13,198 | 1,500 | US | — | ||
| 30 | General | 13,135 | 33 | DK | — | ||
| 31 | General | 12,355 | 25 | US | — | ||
| 32 | Home & Garden | 11,051 | 9 | US | — | ||
| 33 | Music & Merch | 10,958 | 74 | ES | — | ||
| 34 | Home Improvement | 10,621 | 51 | GB | — | ||
| 35 | General | 10,329 | 1,265 | FR | — | ||
| 36 | General | 9,981 | 33 | AU | — | ||
| 37 | Automotive | 9,709 | 1,607 | US | — | ||
| 38 | General | 9,308 | 11 | US | — | ||
| 39 | General | 9,261 | 77 | US | — | ||
| 40 | General | 9,048 | 2,764 | AU | — | ||
| 41 | General | 8,724 | 97 | US | — | ||
| 42 | General | 8,653 | 333 | SI | — | ||
| 43 | Industrial | 8,101 | 184 | US | — | ||
| 44 | General | 8,061 | 70 | GB | — | ||
| 45 | General | 7,694 | 40 | HR | — | ||
| 46 | Jewelry & Accessories | 7,494 | 28 | US | — | ||
| 47 | General | 7,453 | 44 | SE | — | ||
| 48 | General | 7,292 | 140 | GB | — | ||
| 49 | Sports & Outdoors | 7,271 | 359 | FR | — | ||
| 50 | General | 7,047 | 26 | NL | — |
Showing 1–50 of 7,599 stores
Common Questions About Debut Theme
How many stores use Debut theme?
Currently, 8,928 Shopify stores are using the Debut theme, making it the #2 most popular Shopify theme. Debut's popularity is strongest among general and fashion & clothing stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.
What is the average performance for Debut?
We're currently collecting performance data for Debut stores. Check back soon for comprehensive benchmark scores including PageSpeed performance, Core Web Vitals (LCP, CLS, INP), and comparison with similar themes.
Which categories use Debut most?
The top categories using Debut are: General, Fashion & Clothing, Food & Drink, Gifts & Hampers, and Arts & Crafts. With 61% of Debut stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Debut.
Is Debut good for large catalogs?
Debut works well for medium-sized catalogs, with the average store at 432 products. While the theme can handle larger inventories, stores with 1,000+ products should test collection page performance and consider whether advanced filtering apps might be needed. The theme's sweet spot appears to be 100-500 products based on our data.
Where can I see real Debut examples?
Above this FAQ, you'll find 8,928 live Shopify stores currently using Debut. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Debut stores side-by-side, or check our theme detector to analyze any Shopify store's setup.
How does Debut compare to other themes?
Debut's main alternatives include Dawn. See the comparison table above for a direct breakdown of store counts, average performance scores, and typical catalog sizes. The right choice depends on your specific needs - Debut offers flexibility, while alternatives may better suit different use cases like you're starting a new store (choose dawn or another 2.0 theme instead).
About the Debut Theme
The Debut theme is one of the most popular Shopify themes, ranking #2 by adoption. It is particularly popular among general and fashion & clothing stores.
Best For
Debut is well-suited for general, fashion & clothing and food & drink stores. The average store using this theme has 432 products, making it versatile for various store sizes.
Comparing Themes
When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Debut compare to others, or browse the theme directory to see what's gaining popularity.
Explore More Themes
Browse other popular Shopify themes: Dawn, Impulse, Brooklyn, Supply, Symmetry, or view the full theme directory.