Aequill
aequill.com
aequill is a niche perfume retailer offering artist-reimagined unisex fragrances, home scents, and fragrance candles. The brand collaborates with artists like Mengting Zhuo and Ecka Mordecai to create distinctive scent experiences, with free UK shipping on all orders.
Products
9
Collections
4
Pages
13
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Perfume & Cologne Ranking
#2 / 89
Top 2% in category
Category Avg Performance
55
+19 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#1 in Perfume & Cologne
Top 1% of stores
99% below average
9 products vs 723 avg
Faster than 98% of Perfume & Cologne stores
PageSpeed score: 74/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
99% below average
avg
92% below average
avg
48% below average
avg
88% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Aequill
Aequill is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 9 products organized across 4 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Aequill uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of perfume & cologne stores.
Performance Analysis
Based on Google PageSpeed Insights, Aequill achieves a performance score of 74/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aequill has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Aequill ranks #1 out of 127 stores we track. This places them in the top 1% of perfume & cologne stores by product catalog size.
Last scanned
Feb 23, 2026
