Fleur Apothecary
fleur-apothecary.com
Fleur Apothecary specializes in natural and botanical perfumes, aromatherapy products, and clean, non-toxic skincare items. The brand focuses on plant-based formulations with dermatologically tested, hypoallergenic bodycare products including serums and cleansers.
Products
22
Collections
4
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#6157 / 16375
Faster than 62% of stores
Perfume & Cologne Ranking
#32 / 89
Top 36% in category
Category Avg Performance
55
+8 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#89 in Perfume & Cologne
Below 70% of stores
97% below average
22 products vs 723 avg
Faster than 64% of Perfume & Cologne stores
PageSpeed score: 63/100
No BNPL options
64% of Perfume & Cologne stores offer PayPal
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
97% below average
avg
92% below average
avg
72% below average
avg
97% below average
avg
Category Intelligence
How Fleur Apothecary compares to other perfume & cologne stores
15%
of Perfume & Cologne stores use judge.me
0%
of Perfume & Cologne stores use this theme
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Fleur Apothecary
Fleur Apothecary is a perfume & cologne ecommerce store built on Shopify and operating in GB. The store currently offers 22 products organized across 4 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Fleur Apothecary uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fleur Apothecary achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fleur Apothecary uses judge.me for customer reviews. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Fleur Apothecary ranks #89 out of 127 stores we track. This places them in the top 70% of perfume & cologne stores by product catalog size.
Last scanned
Feb 25, 2026
