Aerloom
aerloom.london
Aerloom London creates luxury mouth-blown glass Christmas ornaments, each hand-painted and embellished with hand-set Swarovski crystals. Designed in their London atelier and crafted by Polish artisans using traditional techniques, these ornaments are premium gift items created to be cherished heirlooms.
Products
33
Collections
2
Pages
7
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5053 / 16375
Faster than 69% of stores
Gifts & Hampers Ranking
#300 / 868
Top 35% in category
Category Avg Performance
59
+6 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.7s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#929 in Gifts & Hampers
Below 73% of stores
97% below average
33 products vs 1,035 avg
Faster than 65% of Gifts & Hampers stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
97% below average
avg
97% below average
avg
82% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 73% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Aerloom
Aerloom is a gifts & hampers ecommerce store built on shopify and operating in SE. The store currently offers 33 products organized across 2 collections, making it comparable in size for the gifts & hampers category.
Theme and Design
Aerloom uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Aerloom achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 75/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Aerloom has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Aerloom ranks #929 out of 1277 stores we track. This places them in the top 73% of gifts & hampers stores by product catalog size.
Last scanned
Feb 19, 2026
