Debut
aeternallovers.com
Aeternal Lovers is a New York-based music and clothing production company specializing in original sound system music alongside sustainable apparel and design merchandise. The brand combines DIY music culture with eco-conscious streetwear, offering both audio products and graphic-design collections inspired by urban aesthetics.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
13
Collections
8
Pages
5
Blog Posts
45
CommerceRank Score
Overall store health assessment based on 5 key factors
36/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Music & Merch category average (61)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14330 / 16375
Faster than 12% of stores
Music & Merch Ranking
#286 / 305
Top 94% in category
Category Avg Performance
61
-22 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#297 in Music & Merch
Below 68% of stores
99% below average
13 products vs 1,103 avg
Slower than 94% of Music & Merch stores
PageSpeed score: 39/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
99% below average
avg
88% below average
avg
64% below average
avg
15% below average
avg
Category Intelligence
How Debut compares to other music & merch stores
12%
of Music & Merch stores use this theme
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Theme Name
DebutType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 68% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About Debut
Debut is a music & merch ecommerce store built on and operating in CA. The store currently offers 13 products organized across 8 collections, making it comparable in size for the music & merch category.
Theme and Design
Debut uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of music & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, Debut achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Debut has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, Debut ranks #297 out of 436 stores we track. This places them in the top 68% of music & merch stores by product catalog size.
Last scanned
Feb 24, 2026
